ICF 2007 recap: You’ve got to have a blog

A hot topic at the 2007 ICF conference was blogging and coaching.  Life coaches from across North Amercia gathered and were told that a blog is their most powerful marketing tool.

For some conference attendees, this was news.  But for other coaching professionals, they’ve known the power of blogging for several years.

Coaches should look to industry leaders who have already embraced blogs as marketing tools. the Coach Training Alliance uses their blog to create articles such as "Believing you Can!" 

However, it’s not just those who train coaching professionals who are blogging.  Coach Alvin Soon posts to his blog powerful personal posts such as his post on 7 Power Wounds while Laura Young uses her blog posts to illustrate how far she’s come over the past few years in "Life Coaching: Part of the cure or disease."  Meanwhile, Patricia Eslava Vessey writes about "Walking it Out". Three different coaches… three entirely different approaches.  After all, there’s a reason Baskin Robbins offers 31 different flavors of Ice Cream!

Posts like these allow potential clients to dip their toe in the water and discover whether they want to make the big leap of scheduling an introductory appointment.   Potential clients can learn how you work and your guiding philosophy behind coaching from a "safe" distance.

However, your coaching blog can do more than just showcase your coaching style.  Dr. Pat Williams uses his blog to promote his book.  Heck, you can even TURN your blog’s content into a book!  Book publishing coach Diane Eble claims that in order to Develop “Deep, Meaningful Relationships” with People Who Want Your Information, you had better get VERY comfortable with the internet.

If the thought of blogging overwhelms you, then relax.  Carol Solomon offers Easy Coaching Websites for coaching professionals who know they NEED a blog but don’t know where to start.  In addition to offering Easy Coaching Websites, Carol also offers a series of classes to help you successfully market your coaching practice. 

 

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