How to Find Paying Clients for Your Coaching Practice

Have you ever wondered how to find paying clients for your coaching practice?

You know that your website could have people racing to buy the products and services you provide, but it’s not and you don’t know why.

Most coaching websites are ineffective. But it doesn’t have to be that way. Your website has the potential to be one of the most powerful marketing tools you can use to connect with people are actively seeking a coach. That’s right… right now there are people searching the internet right now. They’re using very specific keywords like:

  • cary nc business coaching
  • raleigh business coaching
  • leadership coaching uk
  • professional life business coaching
  • personal mastery and coaching

If you didn’t know what words people are using to find your products and service… then you can’t know what words to target on your coaching website.

That’s why the best investment you can make in marketing your coaching practice is:

  1. Sign up for an Easy Coaching Website.
    With an easy coaching website, you can create search engine friendly content quickly and easily.
  2. Sign up for Wordze
    Unlike the free keyword research tools, Wordze gives you more accurate results… and shows you the keywords that are WORTH optimizing your web content around.

An Easy Coaching Website + a Wordze account deliver a 1-2 punch when it comes to potential clients finding your website.

With your Easy Coaching Website, once you’ve found the keywords that people are using to find YOUR coaching practice… you can easily create content on your page around those keywords.  The thing is, these keywords change MONTHLY!  Most of the free tools are reporting from old figures.  But the time the figures hits one of the free tools, it’s old news.  Subscribers to Wordze have already beaten you to the punch.

Your coaching website should be the best way to find paying clients for your coaching practice.  If your current website isn’t delivering clients… it may be time to upgrade your website to one that works hard at attracting clients to your practice.

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Fresh Content is a Key to Your Coaching Website Success

Fresh content is the key to your coaching website’s success.

The problem with “traditional” HTML websites is they are FAR from easy to update.  So your faced with contacting your web master and having him or her make the updates for you.  Usually it becomes such a hassle that you just don’t update your site as often as you should.

Since fresh content is the key to website success, your website is almost doomed from the start if you can’t update it regularly with fresh content.

If you are able to use a word processing program, then you can make posts to a blog.

Even if you don’t know how to code in HTML or transfer the files to the web, posting to a blog is MUCH easier than updating the content on a traditional HTML web site.

Your website can act as a way to introduce potential clients to what you can do for them.  Imagine if you could post an article each week to reach out to potential clients.  They could “sample” your services without picking up the phone to call.

This is a wonderful marketing tool…and you may already be posting your articles to article sites.  But wouldn’t it be great if those articles appeared on YOUR website as well?

With a blog, they can feature those articles and more.

Fresh content is key… and providing readers of your articles a place to come to get MORE information also makes sense.  If you have a traditional website, be sure to include your articles on it.  If that’s a hassle… check out Easy Coaching Websites.

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Blogs Advantages over Traditional HTML Websites

Blogs have a LOT of advantages over traditional HTML websites for the coaching professional.

Blogs are “better” than traditional HTML web sites because blogs are easy to update and maintain.

One of the essential ingredients to a successful coaching web site is fresh and engaging content.

Fresh and engaging content is essential no matter WHAT medium you use to communicate. In television, stagnant content is known as “re-runs”. No matter how much you love a particular show, you probably won’t watch it every day, over and over.

Even in traditional media…whether it be magazines, newspapers, radio or television…., you have to provide fresh content to build an audience, usually on a daily basis. How many times do you pick up the Sunday paper to read it again throughout the week? The answer for most of us is “rarely if ever”. While you may save back issues of a favorite magazine, truth be told, you probably don’t go back and read those back issues very often.

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Blogs vs HTML Websites

There’s a lot of buzz going on these days about “blogs”. You may have heard that blogs are “better” than traditional HTML web sites.

Chances are, if you’ve been surfing on the web that you have seen a blog. What many people don’t know is that you can’t tell a blog site by just looking at it. As a matter of fact, some blog sites do an AMAZING job of ‘imitating’ a traditional HTML web site.

If you can’t tell at first glance which sites are blog sites and which sites aren’t, then why oh why are blog sites so great?

One of the reasons that blogs are so much better than traditional HTML websites is that they’re easy for “regular people” to update. An essential key to a successful web presence is fresh content. Ever visited a website and saw horribly outdated content?

Outdated content makes a HORRIBLE first impression.

However, in addition to being easy to update, blogs are also naturally “search engine friendly”.  That means when you post great new content to your blog, the search engines are more likely to find it.  When they find it and index it… people who are searching for the answers you provide in your coaching practice will find your posts or articles.  They find your articles, they read your articles and if you’re lucky, they’ll link to those articles.   Before you know it… VIOLA!  You’ve got traffic coming to your website.

If already have a traditional static HTML web site and you’ve been struggling to increase visitor traffic to your web site via the traditional methods, after a few months of blogging you may be tempted to proclaim that blogs are a source of MARKETING MAGIC.

They aren’t. You still have to put forth effort…. but to paint a word picture for you…

Launching your traditional HTML web site is like riding a bicycle up a steep hill. Meanwhile, using your blog to attract visitors to your web presence is like riding a motor scooter up that same steep hill.

If you’ve been doing the following to promote your traditional, static HTML web site, then you’re going to LOVE what a blog can do for your web presence..

  • If you’ve been writing and posting articles on other sites…
  • If you’ve been purchasing Ad Word campaigns trying to attract traffic
  • If you’ve been trying to swap links with other web site owners with no success

Then you will be pleasantly surprised when you begin engaging in the very rewarding act of blogging for your coaching business.

Check out Easy Coaching Websites for how a blog can act as a powerful marketing tool for your coaching business.

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