Choosing a Name For Your Life Coaching Business
One of the most common questions new coaching professionals have is around choosing a name for their life coaching business.
Choosing a name for a life coaching business is really no different than choosing a name for any other business. There is one very popular school of thought about naming a business where you make up a name that is SO unusual that you will be easy to find when prospective clients come looking for your business.
It sounds good, doesn’t it. Make an unusual name for your coaching business and that way, when your prospective clients go searching for you, you’re easy to find. However, that’s not the way it works.
I should know because I made that mistake when I named my business.
Way back in 1997 when I was choosing a name for my business, I decided upon the name Virtual Impacts. However, much to my dismay, another web development company in Texas had already secured the correct spelling. So, I picked up the catchy and edgy Virtual Impax. A few years later, the correct spelling became available and I grabbed that one too.
Over the past 12 years, I’ve created several HUNDRED websites for clients. I’ve launched over 100 blogs over the last 18 months alone! After 12 years there still isn’t a SINGLE PERSON searching for my business name of Virtual Impax.
There are people searching for Virtual Pets, Virtual Sex, and Virtual Hairstyles… but the number of people who searched for Virtual Impax last month didn’t register with any of the free keyword trackers available on the internet. There are a few people who search for me by my business name every once in a while, but for the most part, my business name isn’t helping my business one iota.
They say wisdom is learning from other people’s mistakes. This is your opportunity to learn from mine!!!
When choosing a name for your life coaching business, choose a name that includes words potential clients might use to find you!
Carol Solomon chose the domain name Hypnosis and Diet to promote her EFT Weight Loss Products. Sandy Clendenen chose Move Beyond Grief for her website. Rosemary Davies-Janes chose Miboso Training for her latest website.
Other great domain names which help potential clients find the coach when doing a web search are:
- Beyond Infertility for couples who are having trouble conceiving.
- Boost Your Low Libido for those who need to re-ignite the flame
- Clutter Busting Coach for those who need help conquering clutter
- Do Not Grieve Alone providing help for Widows and Widowers
- Effective Training Solutions for those who need effective training solutions
- Lose Weight Find Life for those who need to lose weight.
- Stress Relief for Life for those who need to conquer stress.
What does each website name have in common above? You can tell in an INSTANT what benefits each coaching professional is offering.
When you’re choosing a name for your life coaching business, try to focus on the words people who need you might use to find you.
SelfGrowth.com
Several of my clients have gotten emails inviting them to become a member at SelfGrowth.com
SelfGrowth.com is the most complete guide to information about Self Improvement, Personal Growth and Self Help on the Internet. It is designed to be an organized directory, with articles and references to thousands of other Web Sites on the World Wide Web.
SelfGrowth.com is well worth the investment of time and energy to sign up. One way that the search engines determine whether or not your website is “worthy” is by the number of links coming into your site. If Self Growth provides nothing else, this is yet another breadcrumb trail to lead to your coaching blog or coaching website.
However, Selfgrowth.com also offers you the ability to showcase your expertise through publishing articles there. That means it’s a good place to begin leaving breadcrumb trails to allow prospective clients to find your blog or website.
Coaching, Relationships and Blogs
Building your coaching practice is all about building relationships. One of the biggest advantages of Web 2.0 is how easy it is to build those essential business building relationships.
One of the reasons blogs are better than “traditional” static websites for coaches is the ability to build a relationship with your blog’s readers. RELATIONSHIPS are the result of TWO WAY COMMUNICATION!
Blogs provide coaches an opportunity to establish that two way communication with prospective clients. That’s what makes blogs an ideal marketing tool for a coaching professional.
See, when you blog, you are planting the seeds for communication. When visitors come to your website, they can respond to the seeds of communication you’ve started.
I have two clients whose blogs have grown at an AMAZING rate over the past 6 months. Even though neither of these coaching professionals have been especially good about “blogging” regularly, their infrequent posts have found their way through the internet and have reached out an touched hurting people who are in need of their services.
Despite relatively little content being posted on their blogs, both of these coaches have blog websites which attract hundreds of visitors monthly. Visitors read the posts and are signing up at an amazing rate for each coach’s newsletter. I’ve got to admit, even I am amazed at how much “action” they’re getting from so little content.
Blogs continue to grow in popularity because of success stories like the ones featured at Easy Coaching Websites.
