Choosing a Theme for your Coaching Blog
You’ve done it. You’ve decided to launch a blog to promote your coaching practice. Congratulations! Blogs are GREAT marketing tools for coaching professionals.
You’ve also made another great decision by deciding to take the “high road” and launching a self hosted Word Press blog. Again, another great move. (Some Typepad coaching blogs are having trouble accepting Trackbacks, which are essential to building a successful blog.)
Now, it’s time to determine how you want your Word Press blog to appear. This process should be positively PAINLESS when using Word Press. Word Press Themes can be activated and deactivated with ease, unlike a traditional HTML style web site. Applying a Word Press Theme is like “buying a dress” while choosing a look for a traditional HTML web site is like getting a tattoo.
Despite the ease with which a Word Press Theme is activated/deactivated… many coaches are paralyzed at this phase of the blog launch process. Sometimes, it’s merely a fear of “poor branding” execution. However, there are other times when I suspect that the obsession over the theme choice (and the never ending “tweaking” of the blog’s theme that follows) are merely an excuse to avoid getting down to the real task of blogging.
Make no mistake… the theme (which controls the appearance) of your blog is important. However, it merely sets the stage for the real production… your content. Whether it’s video, audio or merely the written word… your Word Press blog is a powerful communication tool. Don’t get stuck in the endless loop of moving the blog title to the left 10 pixels and then to the right 10 pixels while your “welcome to word press” post is still hanging out there for all to see!
