Being found on the web
If you are like most coaches, you have a site on the World Wide Web. Unfortunately, if your site is like most coaching web sites, the very people who are looking for exactly what you have to offer are not finding your web site.
Now THAT is a serious problem.
See, the problem is that most web surfers are not searching for your business by name. Chances are unless you are Nike or Microsoft; your potential best customers/clients do not know your business exists. Therefore, instead of searching for your business by name, your best potential customers/clients will instead be searching for the solution your product or business provides to solve their problems.
Therefore, the first step in being found on the web is to figure out WHY web visitors would want to buy goods or services from you. If you do not already have a good idea of WHY web visitors would want to buy from you, then take time to figure it out before going further. This information is essential for creating a web site that works hard for your business.
Once you have figured out WHY visitors are looking for your business and what SOLUTIONS you can provide, then you need to find out what terms these potential customers/clients are using to find those solutions. It is at this stage that most people get horribly off track. Instead of searching for the terms used in the search engine queries, many people do their own search instead.
This common mistake is the beginning of the end of web site success for most coaching web sites.
For example, if you perform a search query for the keywords “organizational development” you will get 4,360,000 different results returned. If you have never heard of Organizational Development or OD, you are not alone. Organizational Development is a broad term used to describe a field of work and study devoted to creating effective and healthy human systems within an organization. Few outside the field use the term, yet those within the field use it so freely and frequently that many are shocked to learn that it’s not part of the everyday business vernacular.
In our theoretical example, if you are an organizational development consultant doing your own research for your web site, you will find your search engine query on Google will tell you that there are 4,360,000 sites on the web devoted to organizational development. Naturally, you become either elated (there are MILLIONS of people searching for the solutions I offer) or deflated (I‘m the proverbial needle in a haystack!).
What you do not see is the other side of the coin, which reveals that only 4368 searches were done in the previous month for those exact key words. That is the twist. There are over 4.3 million sites competing for less than 4400 searches. Note: One must also wonder how many of those searches were performed by organizational development consultants during the development of their own web site.
Meanwhile, a service offered by most organizational development consultants is the creation of systems that foster a sense of teamwork within a company. Not surprisingly, there were over 30,000 searches done during a 30-day period for the term “team building” according to just one source.
The key to being “found” on the web begins with focusing on the solutions you or your product provide. While this sounds like “Business 101”, it is amazingly easy to lose sight of as you develop your web site for your business. Keeping the solution you offer in focus is the first step in creating a web site that works as hard as you do at creating more business for your business.
Being Found on the Web
Being “found” on the web…
If you are like most coaching professionals you already have a site on the World Wide Web. Unfortunately, if your site is like most coaching web sites, the very people who are looking for exactly what you have to offer are not finding it.
Now THAT is a serious problem.
See, most web surfers are not searching for your business by name. Chances are unless you are Nike or Microsoft; your best customers/clients do not know your business exists. Therefore, instead of searching for your business by name, your best potential customers/clients will instead be searching for the solution your product or business provides to solve their problems.
Therefore, the first step in being found on the web is to figure out WHY web visitors would want to buy goods or services from you. If you do not already have a good idea of WHY web visitors would want to buy from you, then take time to figure it out before going further. This information is essential for creating a web site that works hard for your business.
Once you have figured out WHY visitors are looking for your business and what SOLUTIONS you can provide, then you need to find out what terms these potential customers/clients are using to find those solutions. It is at this stage that most people get horribly off track. Instead of searching for the terms used in the search engine queries, many people do their own search instead. This common mistake is the beginning of the end of web site success for most business web site.
For example, if you perform a search query for the keywords “organizational development” you will get 4,360,000 different results returned. If you have never heard of Organizational Development or OD, you are not alone. Organizational Development is a broad term used to describe a field of work and study devoted to creating effective and healthy human systems within an organization. Few outside the field use the term, yet those within the field use it so freely and frequently that many are shocked to learn that it’s not part of the everyday business vernacular.
In our theoretical example, if you are an organizational development consultant doing your own research for your web site, you will find your search engine query on Google will tell you that there are 4,360,000 sites on the web devoted to organizational development. Naturally, you become either elated (there are MILLIONS of people searching for the solutions I offer) or deflated (I‘m the proverbial needle in a haystack!). What you do not see is the other side of the coin, which reveals that only 4368 searches were done in the previous month for those exact key words. That is the twist. There are over 4.3 million sites competing for less than 4400 searches. Note: One must also wonder how many of those searches were performed by organizational development consultants during the development of their own web site.
Meanwhile, a service offered by most organizational development consultants is the creation of systems that foster a sense of teamwork within a company. Not surprisingly, there were over 30,000 searches done during a 30-day period for the term “team building” according to just one source.
The key to being “found” on the web begins with focusing on the solutions you or your product provide. While this sounds like “Business 101”, it is amazingly easy to lose sight of as you develop your web site for your business. Keeping the solution you offer in focus is the first step in creating a web site that works as hard as you do at creating more business for your business.
