Blogs Advantages over Traditional HTML Websites
Blogs have a LOT of advantages over traditional HTML websites for the coaching professional.
Blogs are “better” than traditional HTML web sites because blogs are easy to update and maintain.
One of the essential ingredients to a successful coaching web site is fresh and engaging content.
Fresh and engaging content is essential no matter WHAT medium you use to communicate. In television, stagnant content is known as “re-runs”. No matter how much you love a particular show, you probably won’t watch it every day, over and over.
Even in traditional media…whether it be magazines, newspapers, radio or television…., you have to provide fresh content to build an audience, usually on a daily basis. How many times do you pick up the Sunday paper to read it again throughout the week? The answer for most of us is “rarely if ever”. While you may save back issues of a favorite magazine, truth be told, you probably don’t go back and read those back issues very often.
