Coaching, Relationships and Blogs

Building your coaching practice is all about building relationships.  One of the biggest advantages of Web 2.0 is how easy it is to build those essential business building relationships.

One of the reasons blogs are better than “traditional” static websites for coaches is the ability to build a relationship with your blog’s readers.  RELATIONSHIPS are the result of TWO WAY COMMUNICATION!

Blogs provide coaches an opportunity to establish that two way communication with prospective clients.  That’s what makes blogs an ideal marketing tool for a coaching professional.

See, when you blog, you are planting the seeds for communication.  When visitors come to your website, they can respond to the seeds of communication you’ve started.

I have two clients whose blogs have grown at an AMAZING rate over the past 6 months.  Even though neither of these coaching professionals have been especially good about “blogging” regularly, their infrequent posts have found their way through the internet and have reached out an touched hurting people who are in need of their services.

Despite relatively little content being posted on their blogs, both of these coaches have blog websites which attract hundreds of visitors monthly.  Visitors read the posts and are signing up at an amazing rate for each coach’s newsletter.  I’ve got to admit, even I am amazed at how much “action” they’re getting from so little content.

Blogs continue to grow in popularity because of success stories like the ones featured at Easy Coaching Websites.

Posted by | Filed Under Blogs As Marketing Tools, Web 2.0 

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